Aboitiz Foundation donates Yellow Care Bikes to Cebu medical frontliners

Aboitiz Foundation, the corporate social responsibility arm of the Aboitiz Group donated bicycle units to medical frontliners in Cebu, a much needed aid for these essential workers to respond better to the Coronavirus (Covid-19) pandemic.

Aboitiz supported the Yellow Care Medical Frontliners Bike project of the Gothong Southern Foundation, an initiative that aims to increase the mobility of medical frontliners in Cebu amidst the health crisis.

Through the Aboitiz foundation’s support, around 50 medical frontliners from 15 medical institutions in Cebu received the bike donations.

“Mobility has been a challenge for medical frontliners since community quarantine was implemented in various parts of the country. Through the Yellow Care Bike donation, Aboitiz Foundation was able to help the frontliners by making transportation less of a problem for them especially since  they are at the forefront of the nation’s battle against COVID-19,” said Maribeth L. Marasigan, President and COO of Aboitiz Foundation.


Gothong Southern Foundation, Inc. president Caroline Joy Gothong-Ong expressed gratitude to Aboitiz for taking part in the initiative: “We are grateful for your support to GSF’s Yellow Care Medical Frontliner’s Bike Program. We cannot thank you enough for the success of this program. We hope and pray that your generosity will come back to you a hundred fold to continue to share and bless others,”  she said, noting that the campaign will draw more beneficiaries from various Cebu hospitals in April.

Amie Adiong, a nurse at the Vicente Sotto Memorial Medical Center, used to borrow her neighbor’s bike so she can go to work during the early days of quarantine. But now she won’t have to do so. “This  bike will remind me that we, nurses, are cared for and appreciated. I will proudly ride this everyday from home to work with a happy heart. Thank you Aboitiz Foundation from the bottom of my heart,” Adiong happily shared.

Another recipient Chelsea Cimafranca-Mayol, Staff Nurse II at Chong Hua Hospital who works on night shifts said the Yellow Care Bike inspires and boosts the morale of ‘tired’ frontliners. “This is a big help to us frontliners; we can definitely extend more of our time caring for the sick and perform our duties everyday. This is what we truly need in these trying times. Together, we can fight COVID-19,” Mayol said.

Mayol comes from a family of nurses, with an aunt and a sister inspiring her to follow the same path despite financial challenges. “It is really not a matter of how much money you get paid with but the love we have for the profession and how it gives us contentment knowing that in every single shift, we help the sick get well, we help save lives,” she stressed.

To date, the Yellow Care Bike project has raised 338 bike and has assisted around 150 medical frontliners in Cebu. #

About Aboitiz Foundation

The Aboitiz Foundation is the corporate foundation of the Aboitiz Group that was established in 1988. Its purpose is to drive change for a better world by advancing business and communities through programs on education, enterprise development, and environment. Since its inception in 1988, the Foundation’s CSR interventions have evolved from one-time donations to carefully designed programs that empower its beneficiaries to pursue their aspirations.

Today, the Aboitiz Foundation, through the Aboitiz Business Units, develops and implements corporate social responsibility (CSR) programs or CSR 2.0 projects that aim to co-create safe, empowered, and sustainable communities. These CSR 2.0 projects are aligned to the Group’s core competencies, are scalable nationwide, and create deeper social impact on the communities and beneficiaries it serves.

[Article submitted by Jowelle Ann Cruz, Aboitiz Foundation, Inc.]