General Santos City – Members and partners of the Association of Foundations (AF) based in Mindanao gathered together for a two-day workshop on Communications Capacity Development. The event was held on September 10-11 at the Lyra Hall of Avior Hotel, General Santos City.

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Evident, an integrated communications agency based in Makati City, offered the free training workshop as part of their development advocacy campaign. They provided inputs on delivering transformative communications that would help NGOs build stronger and sustainable relationships with stakeholders. Evident founder and CEO, Ms. Cecile Dominguez-Yujuico, also shared about the need for NGOS to employ strategic communications by employing multi-platform digital communications in stakeholder engagement, corporate social responsibility and public affairs. Four young communications experts from the dedicated team of Evident served as resource persons. Among the areas covered by the training workshop were advocacy communication, brand and consumer marketing, corporate and public affairs. At the end of the program, the participants created a Facebook group, where workshop materials and outputs were posted and shared. The Facebook group will serve as a platform where the participants and the resource persons from Evident could continue to communicate and learn together.

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The workshop is among the identified collaborative activities of the Mindanao-based AF members during the regional meeting held as part of the 47th AF General Assembly last April 2019 in Batangas. It comes after the successful conduct of the Forum on Government Regulatory Updates held in June 2019 in Davao City. The activities of AF in Mindanao is being spearheaded by AF’s Vice-President for Mindanao, Mr. Ryan Vidanes of RD Foundation, Inc. in partnership with the Sarangani Province Empowerment and Community Transformation Forum (SPECTRUM), Inc. and assistance from the Conrado and Ladislawa Alcantara Foundation, Inc. (CLAFI).
[Article submitted by Dennis Matt Callo, SPECTRUM, Inc.]