Raising the flag through Ayala Foundation’s Maging Magiting program

Young girls and boys actively participate in the basketball clinic organized by Ayala Foundation in DInagat Islands
Municipal and barangay workers, police officers, teachers, and firefighters receive flags from Ayala Foundation president Ruel Maranan and Mayor Alfredo “JR” Coro of Del Carmen, Surigao del Norte

Ayala Foundation recently brought back to the road Maging Magiting, its nationwide advocacy for the promotion of love of country through the distribution of Philippine flags. 

In separate activities, Ayala Foundation was joined by the National Historical Commission of the Philippines and Chooks-to-Go in delivering flags to three provinces—Iloilo, Surigao del Norte, and Dinagat Islands. At least 500 flags were delivered to these provinces.

In Iloilo, Maging Magiting was welcomed by the municipalities of Pavia and San Dionisio, represented by their respective mayors, Mayor Laurence Anthony Gorriceta (Pavia) and Mayor Darwin Bajada (San Dionisio). 

Present during the flag distribution activities were Ruel Maranan, president of Ayala Foundation; Dr. Tony Utzurrum, Visayas regional head for Bounty Agro Ventures; and Ian Alfonso, officer in charge of the NHCP Research, Publication, and Heraldry Division. The We Are Ayala Business Club of Iloilo also joined the activities. 

Meanwhile, the Ayala Foundation team also came together in the municipality of Dinagat in Dinagat Islands province for a series of activities in support of Maging Magiting. Vice Governor Benglen Ecleo received the Philippines flags on behalf of his province. In Del Carmen, Surigao del Norte, Ayala Foundation and Chooks-to-Go joined the municipal government under the leadership of Mayor Alfredo Coro II at a flag-raising ceremony, as an affirmation of the power of the Philippine flag and the National Anthem to remind every Filipino of their rich culture, history, and heritage. 

Both Dinagat Islands and Surigao del Norte, particularly the island of Siargao where Del Carmen is located, were severely affected by the onslaught of Typhoon Odette in December last year. Aside from delivering flags, Ayala Foundation, through its Disaster Risk Reduction and Management program, distributed shelter kits and boat repair kits for families who experienced significant losses at the wake of the typhoon. 

Aside from these interventions that supported the homes and livelihood of community members, Ayala Foundation’s DRRM program also introduced projects that gave attention to the emotional and mental well-being of the youth who had experienced the typhoon’s devastation. 

With the support of Chooks-to-Go, Ayala Foundation distributed basketballs and conducted basketball clinics for the youth of Dinagat and Siargao. Also, the foundation worked with Awit Foundation for an art activity that sought to support the psychosocial well-being of young people in Dinagat and Siargao. 

Maging Magiting is an advocacy that promotes love of country by distributing Philippine flags and promoting awareness of our country’s symbols, history, and culture. We implement Maging Magiting nationwide, in partnership with the National Historical Commission of the Philippines, the Department of Education, and Chooks-to-Go. To date, the program has delivered at least 14,000 flags to all the country’s geographic regions. This year, the program hopes to deliver at least 4,000 more flags to different local government offices, public schools, and offices of the Philippine National Police and the Bureau of Fire Protection.

In the next few weeks, Maging Magiting is visiting additional locations throughout the country to deliver new flags and to strengthen partnerships with local government units. Upcoming activities will be held in Batangas, Ilocos Norte, Cebu, Negros Occidental and Negros Oriental, Davao City, General Santos City, and Cagayan de Oro City, among others.

About Ayala Foundation

As the social development arm of the Ayala group of companies, Ayala Foundation envisions communities where people are creative, productive, self-reliant, and proud to be Filipino. Ayala Foundation is committed to community development, working closely with communities in identifying compelling developmental needs and providing suitable solutions with measurable outcomes. It implements programs under the following themes: Education, Sustainable Livelihood, and Love of Country.