17 police officers named ‘Pulis Magiting’ by PNP, Ayala Foundation

A police lieutenant who did not think twice about breastfeeding a crying baby she found in Barangay Old Capitol Site, Quezon City. A police corporal from Iloilo who distributed face shields and grocery items for people in her community, from the early days of the COVID-19 pandemic up to the present. An off-duty sergeant from Negros Oriental who helped evacuate a PWD from his burning house.

Ayala Foundation President Ruel Maranan (third from left) and PNP Chief Guillermo Eleazar (fourth from left) lead the signing of the agreement for the Pulis Magiting X Pilipinong Magiting program. Also in photo are (from left) Cel Amores, senior director for Corporate Communications, Ayala Foundation; Paul Tiangco, VP for Northern and Southern Luzon Operations, Bounty Agro Ventures; PMajor General Rhodel Sermonia, PNP director for Police Community Relations; and PBrigadier General Eric Noble, PNP director for Police Community Affairs Development.

These are just two of the 17 awardees of the inaugural Pulis Magiting X Pinoy Magiting Awards, a joint program of Ayala Foundation and the Philippine National Police. Initially launched in six regions nationwide, Pulis Magiting X Pinoy Magiting kicked off with the announcement of the awardees and the signing of the agreement.

Launched at the Philippine National Police Headquarters in Camp Crame on July 5, Pulis Magiting X Pilipinong Magiting recognizes uniformed personnel who demonstrate the virtue of “kagitingan”—courage or valor—in the performance of their role, or even beyond the call of duty. Each awardee is chosen based on how they have shown a clear love of the country and their local communities, by serving with integrity, honesty, and honor.

As part of Ayala Foundation’s Maging Magiting advocacy program that promotes love of country, Pulis Magiting X Pilipinong Magiting will recognize between 15 to 20 police officers every month who show their pride in being Filipino by doing good and doing right, showing the different ways to express kagitingan in everyday life.

The initial six participating region included the National Capital Region, Calabarzon, Western Visayas, Central Visayas, Northern Mindanao, and Davao Region. The simultaneous awarding also coincided with the start of the PNP Community Relations Month.

Each Pulis Magiting X Pilipinong Magiting awardee receives a certificate of appreciation, a cash award from GCash, and gift certificates from Chooks-to-Go.

Maraming mga pulis ang tumutupad sa kanilang tungkulin nang buong katapatan, pero laging nababaon ito dahil sa kalokohan ng iilan,” said Police General Guillermo Eleazar, chief of the Philippine National Police. “Ang masaklap, parang sinukuan na rin ang iba ng pagkukuwento ng kabutihan ng mga kasama natin. Panahon na para muli nating ikwento at ipagmalaki ang kagitingan ng mga pulis.” (Many police officers perform their duty with integrity, but this fact is often buried under the misbehavior of a few. Worse, it seems as if we have given up telling the stories of the good cops within our ranks. It is now time to tell and take pride in the stories of our heroic cops.)

Said Ruel Maranan, president of Ayala Foundation: “Ang Pulis Magiting X Pilipinong Magiting ay isang proyektong nabuo dahil sa paniniwala at pagkakaisa ng business sector at ng civil society, na kapag kinilala mo ang kabutihan ng mga pulis, pipiliin nilang maging magiting, at gagawin nila ang tama para sa kapwa at bayan.” (This project was formed through the cooperation of the business sector and civil society, knowing that if you recognize the goodness of police officers, they will choose to be heroic, and they will do what is right for their neighbor and the country.)

Pulis Magiting X Pilipinong Magiting counts the Ayala group of companies, GCash, and Chooks-to-Go as its major business sector partners, and is actively encouraging other members of the private sector to show support.

This project also kicks off the Ayala group’s Brigadang Ayala community initiatives for the whole month of July. Brigadang Ayala is the Ayala group’s united contribution to serving people and communities nationwide. Initially a groupwide volunteerism program for the Department of Education’s Brigada Eskwela program, Brigadang Ayala expanded to include the disaster relief activities organized by Ayala Foundation and actively supported by the rest of the Ayala group. Today, Brigadang Ayala serves as the umbrella campaign for various social development and corporate social responsibility initiatives across the group—ranging from disaster relief and response, assistance for public education, championing of social enterprises, and public health advocacy, among others. Brigadang Ayala is one of the expressions of the Ayala group’s continuing commitment to national development.

Pulis Magiting X Pilipinong Magiting is also one of Ayala Foundation’s key initiatives for the year, as it celebrates its 60th anniversary.

About Ayala Foundation

As the social development arm of the Ayala group of companies, Ayala Foundation envisions communities where people are creative, productive, self-reliant, and proud to be Filipino. Ayala Foundation is committed to community development, working closely with communities in identifying compelling developmental needs and providing suitable solutions with measurable outcomes. It implements programs under the following themes: Education, Sustainable Livelihood, and Love of Country.

In 2021, Ayala Foundation celebrates its 60th year, affirming its Faith in the Filipino through partnerships and programs for community development.

[Article submitted by Karina Frances Reyes, Ayala Foundation, Inc.]